This session will highlight the practical uses and business benefits of health and fitness DNA testing as a professional service. During it, we’ll explore reports relevant to sports performance, strength and conditioning, exercise recovery, injury risk and more. We’ll also detail the optimal client process and experience, designed to maximise client engagement, retention, and business value.

• Insight into genetic reports relevant to health and fitness professionals.
• How to build custom DNA products that meet your client and business goals.
• How to implement DNA-based recommendations into a client’s training or healthcare plan.
• How to effectively position DNA testing within your practice to maximise its value to your business.